How I Sold Out in 72Hrs With Just a Landing Page

When we had the idea for our software company back in 2014, webinar ninja, which was a webinar software to help creators and coaches easily run webinars, I didn't just start coding and start building the software, I started selling first. I created a simple landing page with mockups of what the software could look like, and I recorded a short video explaining, you guessed it, the problem that it solved, how painful it is to run webinars with clunky software, and that our solution would be different. Because of these reasons, we offered early access and pre sold 250 beta spots. We sold out in 72 hours, and that was a really big green light to say, yes, this is a good product to build. That launch changed everything. I had no product, just a landing page, a camera, and a bold offer.