Reebok prototypes multiple shoe designs, tests them with real customers, and uses market feedback to decide which models survive. The company treats the market itself as the ultimate quality control.
When you were in Reebok, you were obviously trying on the shoes that you're creating, right? What was kind of the litmus test for you to say, okay, this shoe is going to be a hit, or this shoe needs to be scrapped. It's not going to work. If you can produce 10 shoes, test them on the market, you choose the one that works, because it's the market that tells you. It can be a design, it can be a sol, but the market tells you. So you produce enough for the market to tell you.
