A short spoken excerpt (YouTube) in which the speaker observes that many social-media creators reject traditional selling and marketing principles, become bullish because platforms and technology (e.g., YouTube) make distribution easy, but that established marketing and sales skills will still matter as society adapts to technological change.
In the world of social media, they're only too willing to throw the rulebook out the window. What are the principles of selling? Oh, we don't need that. How do you market a product? I can figure that out with YouTube. All of a sudden, these disciplines have disappeared and kids become really bullish about what they think they can achieve. And they have good reason to because technology is so good. But actually, I think that the skills that we've evolved are still going to be applied as we kind of figure out our future.
