Omar Zenhom explains why retargeting existing prospects beats cold traffic. People who've already seen your product are about 10x more likely to buy, making them warm leads that cost far less to convert.
About 10x more likely.
Statistically, people who have seen your product page or your sales page are 10 times more likely to buy than cold traffic. These people are your warmest leads. People who know who you are, they know your value, they're in your niche, they're your customer. And best of all, they are the cheapest to convert when they see an ad there are more likely to buy your product because they know who you are, they understand the value you're offering, and and they are hungry for a solution.
