How to Actually Use YouTube Shorts to Get Leads
YouTube Shorts get algorithmic priority and rank in search, so use them to capture leads, not just views. Hook viewers in 2 seconds, teach one idea in under 60 seconds, and add a clear call-to-action to your email list. Batch 10 to 20 shorts monthly, mine your FAQs for topics, and ship imperfect work.
Questions this video answers
Over 2,600 episodes.
Under 60 seconds.
The first two seconds.
10–20 Shorts over the next 30 days.
100mba.net (Three Things newsletter sign-up and guides).
Chapters
Everyone is talking about YouTube shorts, but how do you exactly use them to get leads, not just likes? The truth is, is that shorts can be more than just entertainment. They can be one of the fastest ways to grow your audience and get them into your funnel for free. Let me show you how. Let's start by discussing why YouTube shorts work so well. Right now, YouTube is pushing shorts like crazy, and they're getting prioritized in their algorithm, especially for new creators. And best of all, you don't need a huge following to get views. This is free exposure with real discovery potential. And unlike TikTok and Reels on Instagram, YouTube is search driven, which means your shorts can keep working for you weeks and months later when people are searching for the keywords that address your video. The way that shorts works is that YouTube puts out your shorts to an audience, even an audience that doesn't follow your channel. And then if people watch it, if people engage with it, they show that video or that short again to more people and more people. And that circle of influence starts to grow and grow as long as your content is solid. So where do you get started? So let's start with step one. Create shorts that hook and teach. Don't just talk, teach something valuable under 60 seconds. Answer a burning question, share a quick tip, drop a stat or an insight that gets people thinking with a takeaway that follows up. But the most important thing when it comes to shorts is the first two seconds. That hook that grabs people's attention. So you want to start with something that, that really gets them thinking, hey, I should watch this video. Here are some hook examples that really worked for me. Here's how I got my first customer. So that really hooks somebody in to think, oh, how did he get his first customer? I want to keep watching. Another example is most people get this wrong in business. What did they get wrong? See how it hooks them in and gets them wanting to keep watching to find out. Another example is don't do this. If you want leads from YouTube. What should I not do? See, again, I'm alerting people to something they need to pay attention to. A strong hook gets them to stop scrolling and the lesson gets them to stay. The information you give after the hook is what gets them really feeling like, okay, that was worth my time. I want to watch more from this person. I want to learn more from this person. I want to do business with this person eventually. But let's not get ahead of ourselves. Let's get on to step two. Always include a call to action. Now, if you're trying to get leads with your shorts. You want to get somebody off YouTube and onto your email list. That's the whole point of getting the lead right. But you got to make it explicit if you want the lead. Every short should point to somewhere. But if you want to get leads directly from shorts, feel free to have a call to action. Something like, want more? Get my free guide link in the description or subscribe for a full tutorial. Your CTA doesn't have to be loud, but it has to be clear what it is and where they should go so that they can get that freebie. Step three, Be consistent and strategic. One great short won't do it. You can't just put one out there and then forget about it for a few weeks and then put another one out there, then forget about a few months. No, you need to be consistent to be super clear. I'm talking about 10 to 20 shorts over the next 30 days. That's a lead engine. This allows you enough chances, enough iterations for you to know what works and what's going to actually lead people to that call to action. You want to focus on a consistent content style. So when they see their shorts, they know your brand. They know that's who you are. You want to target one niche audience. You don't want to be talking to everybody. If you can narrow down to a niche, it's going to be a lot easier for them to feel like they're being heard, that you're speaking their language, that this content's for them. And of course, don't confuse people. Deliver one idea per video. You only have 60 seconds. Just go deep in those 60 seconds with one idea. And of course, I highly recommend that you batch your production so you can batch 10 of these shorts in one afternoon, and then you can have them edited in one shot. A lot of you are listening to this, like, okay, I'm sold. I want to use shorts. I want to get some leads through shorts. How do I come up with ideas? Easy. Turn your frequently asked questions from your audience into shorts. Think about questions you always get from your leads from your customers. What do they ask all the time? These questions are a goldmine. But even with all the advice I gave in today's episode, there might be something that's holding you back, and that's probably you. Okay? You are, in your own way. A lot of us, we don't want to put ourselves out there. We're afraid to look foolish or to not be polished. Or maybe we're just not used to Creating videos. And that's okay. You got to start somewhere. We all start at zero, right? We all have cringeworthy work in our past, and if we don't, we started too late. Listen, I've done over 2,600 podcast episodes. I can't listen to my first hundred episodes on the podcast. They're cringeworthy. But I had to get started. I had to get somewhere where I can get the ball rolling, learn from my experience, iterate, improve. And that's the whole name of the game. The more iterations you have, the more reps you have, the better you're going to get at it. So get started and don't worry about being perfect right now. They say perfection is the enemy of progress. Listen, you don't need to go viral. You just need to be consistent. You need to be clear and helpful. That sounds pretty easy, right? The goal isn't to get millions of views here. It's attract the right people to build trust fast and to guide them to the world that you've built for them. Your site, your list, your business and YouTube shorts can do exactly that. They can help people get exposure to to the value that you can provide them. Speaking of calls to action and value that one can provide, I have a call to action for you. If you want to continue to learn from me and go a little bit deeper, you may want to join my Three Things newsletter over at 100- MBA-NET. Every week I send you an email with three things to work on. Number one, something to think about. I'm going to give you something to change your mindset about something. Number two, something to do so that you're progressing week after week and seeing your business grow. And number three, something to learn so that your skills are leveling up so that you become a better entrepreneur. It's my way to coach you from afar. It's absolutely free. Let's grow together. Let me help you so that you don't have a bumpy path. I had to learn the hard way. No need for you to learn the hard way. Just go to 100 MBA net and sign up for any of our guides and you'll get added to our three Things newsletter automatically. Thanks again for being part of the podcast. If you found this episode helpful, share it. Share it with a friend that you're thinking about. Thanks. That might benefit from today's topic. Or you can just send them straight to our show page where it has all our episodes100nba.net show and I'll see you in the next one.
