How to Build a High-Profit Offer in 24 Hours
Omar Zenhom breaks down building a profitable offer in 24 hours: pick a specific result, validate it with a five-line framework, price based on outcome, write a one-page sales document, message 20 prospects, and deliver hard to your first customers. High-profit means solving urgent problems with margins that far exceed your cost.
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Let me ask you something. If I dropped you in a random city with no context, no laptop and just your phone, could you make money in 24 hours? What if I told you that answer is of course, if you know how to build and pitch a high profit offer. But first, to build a high profit offer fast, you have to understand what makes it high profit. It's not about fancy branding or tech. It's about solving a painful problem for someone willing to pay for the fastest, clearest solution. So here's the criteria. I believe it makes a high profit offer very powerful. Number one, high perceived value. It solves something urgent or frustrating. The more urgent, the more frustrating this problem is, the higher the perceived value will be, which makes it easier to sell. Number two, high margins. You want a large difference between the cost to fulfill the offer and and the amount of money you make from the offer. Right? The price of the offer. Number three, you want a high leverage potential offer, meaning it can be scaled later with systems, with automation, with digital delivery. You want to be able to do this at a faster, higher scale. Let me give you some examples. Let's say you have a service that solves a nightmare bottleneck for business owners. Or you have a coaching offer that gets someone a clear transformation. They know what they're going to get, what transformation, who they're going to be by the end of the coaching program. Or something simple like a 90 minute workshop that gets a skill across. For example, you can teach in 90 minutes how to script a keynote speech. It doesn't have to be perfect, but it has to be valuable and clear. In fact, the more valuable, the more in demand of what you have to offer, the less perfect it has to be. It doesn't have to be polished. Next, let's talk about how to create this offer in 24 hours like we promised. Here's your full 24 hour plan. Your first hour arrow one. You're going to brainstorm a specific result you can help someone get. Forget asking what's my passion? What niche should I pick? Or what is a brilliant idea? Forget this. Forget all these things of searching for ideas. Ask this instead. What is a painful or expensive problem I can help someone solve using my skills, my experience or my knowledge? Some quick examples. You could help busy executives launch a podcast in 30 days. Another example, I can help coaches get 10 leads in seven days using organic content. Be specific, be outcome driven and make it fast. Next hour two through four, you're going to validate the idea with a five line offer framework. Number one, who is it for this is for specific person get as specific as possible. Number two the problem that they have who's struggling with what's the pain or problem. Number three what they'll get. I help them get specific result. What's that specific result that you are going to get them at the end of your experience. Number four how you're going to be using a method, a framework, an approach. People want to have an understanding of how you're going to get there. And number five why now? Very important. Why should they do this now? So they can finally turn their leads into sales. So they can finally have an automated sales funnel that operates and works for their business while they sleep. This is for online coaches who are struggling to consistently get leads. I help them book 10 plus qualified calls every month using organic video content so they can finally stop relying on referrals and start growing predictably. If that sounds clear and painful to your target, you're good to go. Hours five through seven One of my favorite steps price it for profit. Use this rule charge based on outcome, not time. If the result is worth $5,000 to the customer, a thousand dollars price tag is a no brainer. Super simple for them to say yes. So do you need a quick sanity check? Let me give you some prices here. $100 offer is a low risk sort of lead magnet entry level product $300 to $1,000 short form consulting or a personalized service $1,500 plus a full solution or deep transformation. Now remember you want to anchor the price with clarity. Hour 8 to 10 Build a one page landing page or sales document. You got no website, no problem. Use Google Docs, use Notion, use Tally forms, use Convertkit's free landing page builder. Use Canva's got a website builder that's free. What you should include on this page a clear headline and the transformation that you offer. Who's it for and what they're struggling with and of course what they're going to get. The deliverables the and the transformation the results Here are some things I would also include. Why you you want proof. You want a personal story, you want testimonies, you want some sort of experience that you had. Also don't forget to put the price and how to buy or book a call. Next hours 11 through 18 I want you to message 20 people manually. Okay? I've done this several times and this works tremendously well. You don't need ads or automation. You really just need conversations. You want to message people. What kind of people? People that you've helped before that, you have a relationship with people that follow you, people you've engaged with or they've engaged with your content, people who run communities or newsletter who have reach. Here's a quick script. Don't overthink it. Just use what I'm going to give you right now. Hey, so and so, I'm launching a new offer that helps insert ideal customer, go from pain, whatever pain that is to result, whatever that result is. I thought of you want me to send you the details? That simple. Okay, you may want to rewind what I just said right now and listen to that again and take notes. Super simple. Don't overthink it. Just start talking to human beings because that's how business is done. Hours 18 to 24. Okay, you've sent out your messages. Now you just kind of wait and get your first yes, right. You don't need a hundred customers. You just need one person to see us to prove that this works. And when you do get your customer or customers, you want to make sure you deliver like your life depends on it. You want to make sure that you over deliver that you knock their socks off. Why? Because they're going to be able to give you a testimonial and they're going to also help you refine your offer with some feedback. Now I'm going to give you the magic formula to making more sales. Okay? I want you to lean in. Keep this between us, all right? Keep it a secret. If you want more sales, make more offers. It's that simple. It's a numbers game. I just want to make sure I'm super clear as I wrap up. You don't need to build a funnel. You don't need to be famous. You don't even need a website. You just need a solution to a problem that helps someone and the courage to offer it clearly. If you want to go deeper. With me, I have a newsletter called Three Things Newsletter. It's absolutely free. Every week I send you three things that I want to help you with. One is something to think about. I send you something to think about to grow your mindset. The second thing I send is something for you to do. It's like a challenge so that you're doing things and growing every single week. And number three, something to learn so you're skilling up and becoming better and better. It's absolutely free. Just go to 100- MBA-NET, sign up for any of our freebies, any of our guides, and you get added to our newsletter automatically. Have a wonderful rest of your day. And make me proud. Implement the next 24 hours and get that sale. Love it. Thank you so much. I'll check you next.
