Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

How to Create a Highly Successful Niche Business with Andy Morgan

2 Feb 2026 · 1 min

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Andy Morgan built Athlete Body into a successful niche fitness business by publishing long-form articles around 10,000 words each. His revenue grew rapidly month to month, peaking in January, but he still struggles with imposter syndrome about coaching online despite the business success.

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Created 2024-09-13; last edited 2026-02-02.

Approximately: early month $800 → $3,000 (August), September $12,000, October $8,024, and January $35,000.

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Andy Morgan is a fitness coach, author and entrepreneur, co authored Muscle and Strength Pyramid books and wrote the Diet Adjustments manual and also have the most credible fitness website in Japan, the Athlete Body.
By the time someone's come to my website, they're prepared to read a 10,000 word article solving a specific pain point. Things just went from $800 3000 in August, September12000, October8024 and then that January it was 35 grand. I felt a tinge of guilt making money from online coaching. There's a great deal imposter syndrome. I'm certainly not in as good shape as my clients, and that's okay because they're not buying me. Yeah, they're buying what I can do for them.