Andy Morgan built a fitness coaching business by publishing 10,000-word articles that attracted serious clients. His monthly revenue grew rapidly, but he struggled with imposter syndrome even as his clients got results.
Approximately: $800 → $3,000 (August), $12,000 (September), $8,024 (October), and $35,000 (January).
A 10,000-word article.
Andy Morgan is a fitness coach, author and entrepreneur, co authored Muscle and Strength Pyramid books and wrote the Diet Adjustments manual and also have the most credible fitness website in Japan, the Athlete Body.
By the time someone's come to my website, they're prepared to read a 10,000 word article solving a specific pain point. Things just went from $800 3000 in August, September12000, October8024 and then that January it was 35 grand. I felt a tinge of guilt making money from online coaching. There's a great deal imposter syndrome. I'm certainly not in as good shape as my clients, and that's okay because they're not buying me. Yeah, they're buying what I can do for them.
