Omar Zenhom explains how to get testimonials that actually work. Ask customers three things: what life was like before, what specific problems they faced, and what changed after. The best testimonials show a before-and-after that sells the new reality to prospects.
Get your customers to share their before and after. I don't just say, hey, give me a testimonial. The first question is, what was their life before? After consuming my product, working with me, what was it like? What was your business like? The second question is, what were they struggling with specifically? What were their struggles? What were their pains? What are the things that they hated? And hate is a strong word. That's a good one, right? What are some of the things they hated about their business or life or their state of being? And number three, what changed? What was your life after using my product or service or working with me? You're not just selling a product, you're selling a new reality. Help people see themselves in the before and believe in the after. Do that and selling becomes natural. It becomes honest and most of all, effective.
