Omar Zenhom walks through his event planning process, starting with a strategy document that takes several days to write. He captures the date, location, venue, objectives, and what success actually looks like before moving forward.
Whenever I start an event, I will always sit and spend a few days writing a strategy document. It's everything that I need to know about the event. Date, location, venue, what are my objectives? What do I want to achieve out of this event? What does success look like? And so you really start to create this map of what each event looks like and where we're going with it. I guess just put the hat on and go, what would I want in this moment? What is it that I'm looking for?
