If Your Refund Rate Is Over 5%, Fix Your Product
28 May 2025 · 0 min
0:17
A short YouTube business-advice clip (speaker: Omar Zenhom) advising that a product refund rate above 5% signals a product-market misfit; the speaker recommends either changing the target audience or changing the product to reduce refunds. The clip quantifies the issue (about five refunds per 100 customers) and emphasizes keeping refunds as low as possible.
Questions this video answers
5% (speaker: "Your refund rate should not be higher than 5%.")
Omar Zenhom
As "for every 100 customers, five people refunding."
