Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

In a Fight, Waiting Is Losing

12 Jun 2026 · 2 min

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1:35

In this motivational monologue, Omar Zenhom addresses entrepreneurs navigating a recession, framing the economic downturn as a wartime scenario where businesses are under attack from forces beyond their control. He stresses that there is a critical 90‑day window before conditions deteriorate further, urging immediate, aggressive action rather than passive waiting. Zenhom argues that the companies that survive and thrive are those that fight for every customer, dollar, and relationship, and that they proactively identify new problems and urgencies created by the recession—citing Uber Eats’ emergence during COVID as an example of a business that solved a newly‑born need. He challenges listeners to ask what their customers now need that they didn’t before, positioning this insight as more valuable than any marketing budget.

Chapters

Right now, you have a 90-day window before things get a lot worse. When you're in a recession, which we are, you are in wartime. Revenue might be down. Customers might have left. You are not sure what the next month is going to look like. I get it. You're scared. But what I want you to hear from me is that this is wartime. Your business is under attack from forces outside your control. Economic conditions, customer confidence, tightening budgets. All the stuff that are not in your realm of influence. You're in a fight. And in a fight, waiting is losing. The businesses that survive are the ones that don't wait patiently for that to happen. They're the ones that fight for every customer, every dollar, every relationship during the hardest months they're ever going to see. I get butterflies in my stomach just thinking about it, just sharing this with you. Because those are the days that made me who I am today. Every recession creates new problems, new urgencies, new things businesses are desperate to solve that did not exist 6 months ago. Where do you think Uber Eats came from? Uber Eats came out of the need of needing to get food when they couldn't leave the house during COVID The businesses that come out ahead are the ones that identify the new problems early. So ask yourself, what does my customer need right now that they did not need before the recession? That question is worth more than any marketing budget.