Omar Zenhom argues that playing it safe in business is selfish because it stops you from delivering full value to customers. He describes moving from caution to full commitment, giving 110% instead of holding back.
This really hit me hard early in my business career as an entrepreneur. I was trying to play it safe. I was keeping things manageable, right? But what I realized is that by playing small, I wasn't being humble. I was actually being selfish because I wasn't giving my best. I wasn't challenging myself. I was scared. Most of all, I wasn't delivering the level of value I could give my customers. That's when I made a decision, a very clear decision. We either go for it and give 110% or we don't do it all.
