A short YouTube advice clip (creator: Omar Zenhom) arguing businesses should stop competing on price and instead increase the value of their offers. The speaker warns that price-driven customers tend to be less loyal and more likely to churn, and recommends making offers so valuable that price becomes irrelevant.
Here's the thing. There will always be someone willing to charge less. So instead of lowering your prices, focus on increasing your value. I talk about this a lot because it's so important. Customers who choose purely on price. These aren't customers you want. They're often the ones that are less loyal and will churn out anyway, regardless of your price. They're just so unpredictable. Also not really seeing the value of what you offer. Instead of asking, how can I match their prices, ask yourself, how can I make my offer so valuable that the price becomes irrelevant?
