YouTube video by Omar Zenhom ("Launch Your Product The Right Way"). The speaker questions whether influencer marketing is worth paying for during early-stage testing. He argues that influencer posts won't fix a weak offer and recommends ensuring a validated offer, a rock-solid sales funnel, and customer data (proof from customers) before investing in influencer promotion.
Influencer marketing is hotter than ever. But is it worth your money? Should you pay someone with an audience to promote your product or your service? Or is it a waste? If you're still in the early stages of testing and messaging and building your list and getting feedback, this might be a premature marketing activity. Why? Because an influencer post won't fix a weak offer? Okay, you need to make sure that your whole sales funnel is rock solid, that you have data to prove through previous customers going through it, that you have something that works, that people want at an offer they can't refuse.
