Mark Zuckerberg told Facebook employees their only goal was user growth, nothing else. Noah Kagan, an early employee, shared this story to illustrate the One Goal Rule: pick one primary objective and let it drive every decision.
My friend Noah Kagan was employee number 30 at Facebook. And he said to me that Mark Zuckerberg made it clear to everybody in the company that Facebook only has one goal. And that goal was user growth, not time spent on Facebook or user engagement, not even revenue. More users. That's it. You need to choose what the one goal you have for your business that will drive everything for you. Just one. This is going to change your life immediately. It.
