A short instructional piece advising entrepreneurs to use surveys, interviews, and one-on-one calls to learn three core things from customers: their needs, preferences, and willingness to pay. The speaker frames market research as straightforward and practical, centered on conversational data collection (video or phone calls).
Market research is very simple. You're going to conduct some surveys, some interviews, some calls with your customers. You want to understand what your customers need, what their preferences are, and what their willingness to pay is. It's just three things you're really trying to find out on a survey or in a customer interview, like a call, like a one on one call, whether it's on video or on the phone or whatever it might be. You just need to find out what your customer needs are.
