Omar Zenhom explains how to find your best customers using Stripe data, then study them like a detective to understand what they have in common. Use those patterns to build look-alike audiences and find more people likely to buy.
This one insight made me so much money. It's ridiculous. It's so simple. It's so basic. When it comes to marketing, your best friend is targeting. Ask yourself, are the people that I am presenting these ads to, are they specific people that are perfect for my product? Or is it sort of a guess? I did this so many times and it's made us so much money. We look at our best customers in Stripe. These people are gold. These people already are buying from you. They love what you have. And we go and we study them like they are subjects in a criminal case. What do they have in common? How do they spend their money? What are their problems? What their business looks like? We go and we try to get on a phone call with them. We send them surveys. That information is going to shape everything for us because these people have already proven to us that they want what we have. They are our best paying customers. If I can find more people just like them, That's all I need to have a successful business. The entire job of marketing is to find more people exactly like your best customers. That's it.
