Short YouTube monologue by Omar Zenhom explaining how businesses can increase revenue without acquiring new customers using upsells and downsells. The speaker defines an upsell (offering a higher-priced or add-on product after a customer commits) and a downsell (offering a lower-priced alternative when a customer declines). A fast-food example (burger → make it a combo for +$4) illustrates the concept.
One of the simplest ways to make more money in your business without finding new customers, without running more ads or trying to get more traffic. It's upsells and downsells. Upsell is offering a higher priced or additional product after a customer commits to buy. For example, you order a burger at a fast food restaurant and they ask you would you like to make it a combo? You can obviously refuse the upsell and say, hey, I just want a burger. Or you could say, no, that's actually a pretty good deal. I'd love fries and drink with that for just $4. A downsell is offering a lower price alternative when a customer says no to your main offer.
