Post 10-20 short-form pieces weekly, 2-4 feed posts, and one long-form item to learn what your audience wants. Track performance on dashboards and newsletter metrics to spot what works, then make more of it.
If you're just starting out, your aim should just be to learn as fast as possible. You want to learn what resonates with your audience and what doesn't, what you should continue to double down on, and what you should just kind of not worry about so much. So in order to do that, you need to post at least 10 to 20 short form posts per week. So 10 to 20 short form videos or short form content, two to four feed posts per week and then one long form piece of content per week. I do this with a newsletter. That's kind of the easiest one where you can write a letter to your audience. This level of production is enough output to get you meaningful feedback on a weekly basis. You could see on social media on your dashboard which ones are the outliers, which ones are performing better than others. And then you can also see from week to week with your newsletter, okay, this one got more opens, it got more clicks. What was this one about? Maybe I should talk about this area or the topics around this area more in future newsletters and see what happens. It.
