Omar Zenhom (YouTube) advises freelancers and service providers to proactively choose and attract better clients by doing the kind of work that appeals to them. He argues that simply doing a good job for lower-value clients and hoping to be noticed won't produce upward movement; instead, build strategy and conditions that draw higher-paying, more demanding clients.
Pick your customers, pick your future. Better clients pay you more, demand more, talk about you more. The only way to move up is to get better clients. And the way you get better clients is to do the kind of work that better clients are attracted to. It is not by doing a good job for bad clients. Hoping that one day you'll be noticed by a good client is not going to happen. You're going to need to do the hard work to lay the conditions to build a strategy that attracts the kind of client you want.
