Omar Zenhom argues that low prices attract demanding, price-sensitive clients who negotiate constantly and pay slowly, while higher prices draw clients who trust the process and refer others. Raising prices faster than feels comfortable upgrades your client quality and improves your work experience.
Most people assume that charging more makes selling harder. My experience and the experience of almost every service business owner, every coach, every consultant is the same. At low prices, you attract who are price sensitive. They question everything. They wanna negotiate everything. They require more handholding and more revisions, and they are the most demanding clients for the least amount of money. It's like a lose-lose situation. At higher prices, you attract clients who value results over the cost. They're easier to work with. They trust you. They trust the process. They pay on time. They refer other people at the same level. You get high-level clients referring other high-level clients. It's a client quality upgrade, and it made me up my game as a website developer because I was dealing with professionals. Raise your prices faster than it feels comfortable. Always feel a little bit, uh, almost embarrassed to say your price. That's the sweet spot.
