Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Sell What AI Can't Promise

29 Sept 2026 · 1 min

Watch on YouTube

0:58

In this segment, Omar Zenhom advises creators who design YouTube thumbnails to concentrate on the concrete business outcome their clients care about: a higher click‑through rate (CTR). He recommends owning the entire video packaging—designing the thumbnail, optimizing the title, and running split tests directly within YouTube—to reliably achieve a CTR of 5% or higher. By framing the service as a guaranteed, measurable result rather than a vague AI‑generated promise, creators can sell a clear value proposition that AI cannot promise.

Chapters

Let's say you are in the business of designing YouTube thumbnails. And really what you're trying to help your client with is to help people with what? To click through the actual thumbnail and watch the video. So what the client really wants is a higher click-through rate. So just go to the outcome, okay? So what do you need to do to get that higher click-through rate? Well, you have to own the whole thing, meaning that you're gonna design the thumbnail, you're going to package the video, meaning you're going to also adjust the title, you're gonna test things out, you're going to split test, which you can do inside of YouTube. And then from there, you're going to work your way up to the fact that, that people are gonna click through on that video at 5% or higher. So if you can sell that outcome, hey, I will get you 5% or higher on a click-through rate, I'll take care of all the packaging. It's your job to make sure they watch the video after they click. That is a clear outcome that you're selling that AI can't promise.