Omar Zenhom explains why vague aspirations don't work: you need a moonshot, a goal so audacious it forces you to become someone different. He grew the $100 MBA podcast from one million downloads to 100 million by aiming impossibly high. Set a goal that scares you.
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Here's the element that separates a vision that actually motivates you from one that just sounds good. And this is often referred to as a moonshot. One audacious goal that just barely is believable. We're talking about a goal that requires you to become a fundamentally different version of yourself, and you need to change your business to evolve to a different version of it to achieve this moonshot. You know, when I decided to take the $100 MBA, I wanted to make sure that this podcast was impacting people so that we can grow Our first goal was a million downloads, then it was 100 million downloads. That was our moonshot. We hit that moonshot, and now we have new goals. Let's stretch that goal and go for another moonshot that we think that is impossible now, because it's only impossible until you do it.