Omar Zenhom breaks down marketing into three steps: get in front of your audience, understand what they want, then show how you solve their specific problem. Describing a problem well makes people think you already have the solution.
You gotta get in front of your audience and understand what values they have, what they actually want. Once you know that, you can then start to create content and information and ads and everything to show that value, to show what they actually care about and how your business, how your product does that for them. You gotta be laser-focused about this. You have to clearly articulate what do you actually do? What problems do you solve? And who are you solving it for? Effective marketing is talking to the right person and giving them the right message so they feel like they're being seen. They feel like, yes, this is exactly what I'm going through. This is exactly my problem. Oh, there's a solution for it? One thing that you learn in marketing, if you've been doing it for as long as I have, is that the better you describe a problem, automatically the person that's hearing this feels like you have the solution.
