Omar Zenhom says side hustles fail because founders skip the structure and systems needed to succeed on limited time. The real shift: treat it as your main business and your job as the backup, not the other way around.
Most side hustles fail, and it's not because of your idea. It's not because of your marketing strategy. It's not because of the color of the buy button on your landing page. Okay. It's something a lot more fundamental than that. A lot of people, they think that building a side hustle and growing a side hustle and working on it is easier than it is. You need to create a structure, a framework, an environment that's going to allow you to be successful with the limited amount of time you have. The bottom line is, is that you've got to get serious about if this is a priority or not. You know, often people's side hustle is their Plan B. What I want to encourage everybody who's watching and listening is you want to make your side hustle, not even call it a side hustle, your business, even though it's part-time right now, is your Plan A and your current job is Plan B.
