Omar Zenhom argues that email open rates depend on who you are to subscribers, not clever subject lines. People open emails from friends and celebrities they trust. Become a valuable presence in inboxes first, then worry about the subject line.
Your open rates have nothing to do with your subject lines. People don't open emails because the subject line is clever. They open emails because you are someone they want to hear from. I want you to just think about this. If your best friend emails you, you don't care what the subject line is. You are opening that email because you want to hear from them. You want to see what's going on. If your hero or your favorite celebrity sends an update on social media, you click immediately. You want to find out when's their next tour? When's when's their next album dropping. Why? Because the sender is valuable, not the subject line. This is a real mental shift. Stop trying to write valuable emails. Start becoming a valuable person in their inbox. That alone will increase your open rates more than anything else.
