Omar Zenhom argues that passion alone won't build a business without customers willing to pay. Instead of asking what you love, ask what people are already spending money on, then apply your skills to serve that demand. Business is about the customer, not your feelings.
Don't follow your passion. Fall in love with your work. I am not a big lover of this phrase, follow your passion. I think it's one of the most dangerous pieces of advice ever given to entrepreneurs. Passion alone doesn't really create a market. You could be passionate about something, but if no one wants to buy what you're passionate about, then you don't really have a thriving business. The question you have to ask is not what am I passionate about? The question is what are people already spending money on and how can I bring my skills and my genuine interest to serve that need? A simpler way to put it is The market doesn't care about your passion. Business is about the customer. It's not about you. It's not about how you feel about your product or your service or your team. Without customers, you have no business. Don't chase passion. Find a market, bring your best skills to that market so that you can add value to it.
