Omar Zenhom says customers can find ten similar businesses in seconds, so competing on price alone is a losing game. The answer is finding what already makes you different and leaning into it instead.
Why should someone choose you? Why you specifically over every other single alternative that's out there in the world? Because here's the reality in 2026. Your customer has options. More options than any point in history. They can find 10 businesses that do what you do on their phone in the next 30 seconds. They have similar features, similar prices, similar promises that you're making. And when everything looks the same, The customer defaults to the cheapest option. And when that happens, it's a race to the bottom. It's a race that you do not want to run. And the way out of that race is being yourself, being unique, being different. And don't worry, I promise you that your difference already exists. You just have to uncover it.
