Omar Zenhom argues that selling online courses full of information is dead because ChatGPT and Claude offer the same content cheaper. Instead, creators should sell transformation: a specific outcome like "lose 10 pounds in 6 weeks" with a concrete step-by-step plan to get there.
Selling knowledge alone in 2026 is like selling bottled water next to a waterfall, right? From a spring, right? The water is fine. The water that you're selling is fine. The pricing is the problem. You are not competing with other course creators anymore. You are competing with ChatGPT, with Claude, with Gemini, and those models, the paid versions, not even the free versions, but the paid versions don't cost $9.97. They cost $20 a month. Why would I buy your bottled water when there's fresh spring water right next to you. Most people are selling online courses, are selling information. You need to stop doing that. You need to start selling transformation. And there's a difference. Here's a specific result you will have at the end of this program. And here's the exact plan we're going to go through. You're going to lose 10 pounds in the next 6 weeks. That's an example. People will buy. Scratch it. They're going to run frantically if there's an opportunity to get an outcome.
