Omar Zenhom says new email subscribers are your most engaged prospects. Send a welcome email instantly, not days later, asking them to reply with their biggest challenge, take a survey, or watch case studies. Strike while their interest is hot.
You want to capitalize on the fact that when somebody subscribes to your email list, they are the hottest they'll ever be. They're the most interested they'll ever be. They've just been on your website. They've been shopping around. They're looking, they're interested. They're gonna be the most compliant then. That means that you wanna ask them maybe to take a survey, a quiz. Maybe you can get them to read a blog post that's really gonna orient them and understand what you actually do, and maybe some case studies. This is when you got them the hottest. So— Capitalize on those early subscribers, meaning that you should have an automation in your email list. So when they subscribe, don't wait 3 days. You could just literally give them an email immediately that gives them value, that asks them to take some action of some sort. One of the things that we do when they subscribe is say, hey, thanks for being here. Reply with your biggest challenge in business. In the meantime, here are 5 episodes that we recommend. Get them to listen to these episodes. They're taking action and they're more willing to take action when they're you know, new on your list.
