Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

The $15 Book I Would Pay $1,000 For

29 May 2026 · 1 min

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In this concise monologue, Omar Zenhom passionately recommends Felix Dennis’s 1995 book How to Get Rich, calling it the most important book he has ever read and saying he would purchase it even at a $1,000 price. He outlines Dennis’s background as a self‑made British publishing mogul who built a $750 million media empire despite having no college degree, inherited wealth, or connections. Zenhom highlights two core lessons that reshaped his business mindset: (1) ownership is not just important—it is the only thing that matters for creating real wealth; you must own the venture you build. (2) execution far outweighs ideas—action is a thousand times more valuable than a great concept, so entrepreneurs should stop waiting for the perfect moment and start “getting busy getting rich.” The video serves as both a personal endorsement and a distilled business‑advice segment.

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This book is the most important book I've ever read. I've reread this book more than any other book, and it's for good reason. How to Get Rich by Felix Dennis costs around $15. If this book costs $1,000, I would buy it. Felix Dennis, the author of the book, was a British publishing mogul. He had a huge media empire worth over $750 million, and he started from nothing. No college degree, no inherited wealth, no connections, nothing. The core idea that really rewired how I think about business is ownership. Ownership is not the most important thing. It's the only thing in business. If you want to build real wealth, you must own the thing that you are building. He also says something that every entrepreneur who has ever sat on a good idea needs to hear. Execution is 1,000 times more important and more valuable than a great idea. Stop waiting for the perfect moment and start executing. Get busy getting rich.