Short YouTube monologue by Omar Zenhom presenting the 'Three Delights' heuristic for email: (1) delight recipients at first glance via sender recognition, (2) delight them while reading with engaging/insightful content, and (3) delight them later by making the message memorable so they think about or share it—hitting all three boosts opens and shareability.
You should try to delight people three times in each email that you send. The first time is when they see your name, like, oh, Omar emailed me. That is a moment, right? The second time is when they're reading the actual email and they feel like, oh, that's fun. That's interesting. That's insightful. I never thought of it that way. Oh, that's really courageous of him, sharing something that's kind of vulnerable. And the third time you delight them is when they remember it later. This is huge. You know that you've won the game of email when the email sticks with them and they think about it later in the day when they tell somebody else about. About what they read about what they experience. If you can delight people, you'll always be able to get them to open the emails, especially if you hit all three. That's how you can judge. Is my content that valuable? Is it valuable enough for them to be thinking about it later on the day or talk about it with somebody else?
