Short conversational excerpt from a YouTube video titled "The Art of Sales" (Omar Zenhom). Two speakers debate whether sales is art, science, or a set of procedures and one speaker proposes a breakdown of effective selling: ~10% script, ~60% body language/nonverbal communication, and ~30% para-verbal elements (pausing, pace, tone).
When it comes to sales, a lot of people think it's sort of an art form. How much of sales is art and how much of it is science? Or just, like, procedures and steps that you can follow?
You have to understand, like, the overall. Like, what is the message? Right. And so I believe that maybe only 10% is the script. The other 60% is body language. It's nonverbal communication. Imagine you closed your ears and just what you can see, that's what it is. And then the additional, say, 30% is para verbal communication. It's what you're saying. It's pausing. It's how fast are you going? It's how calm are you when you're delivering it? Is your pitch going up? You know, does it sound squeaky? All those types of things.
