Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

The Best R&D for Your Business

27 Jul 2026 · 1 min

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In this concise monologue, Omar Zenhom draws on 12 years of experience helping over 400,000 entrepreneurs to debunk common myths about launching digital products—namely the need for a massive following, viral content, or secret marketing hacks. He argues that the most reliable research method is to directly listen to the target market: browse Reddit threads where niche‑specific questions are repeatedly asked, and examine 3‑star Amazon reviews of books in the same genre (e.g., personal finance). These sources reveal the real pain points and desires of potential customers, enabling creators to design products that people actually want.

Chapters

In the past 12 years, I've helped over 400,000 people start, grow, and scale their online business. And I've seen the same pattern happen over and over again. So many people think they need a massive following, they need viral content, they need some sort of marketing hack to make money selling digital products. Go to Reddit, go to the conversations that are asking the same questions over and over in your niche. Go to amazon.com, go to the books in your genre. So personal finance, and search for the 3-star reviews. This is a goldmine of information for you. This is the best R&D you can do because you're gonna be able to build products that people actually want.