Omar Zenhom uses a boulder metaphor to test your business idea: if customers need lots of clarifying questions before they buy, your product probably isn't solving a real problem. A good product should roll downhill on its own.
I always talk about this. When you're building a business, you want to make sure your product or service is like rolling a boulder down the hill, not up a hill. It should be easy. Once people understand what you do, they're like, oh yeah, I want that right now. How much is it? Where do I pay? Okay. If they have follow-up questions and they're not really sure if they need it, they're asked clarifying questions. You're probably not building a product that solves a real problem or you're actually fulfilling a real need.
