Short presentation-style segment arguing that consistency—running regular webinars—builds familiarity and trust with prospects; repeated exposure allows hesitant attendees to ask questions, become comfortable, and often converts them after multiple webinar attendances. The speaker references running Webinar Ninja and gives anecdotal counts of repeat attendance leading to purchases.
When it comes to the system, consistency is key. If you show up regularly, run your regular webinars every week, every two weeks, your audience will too, right? What I found is that when I ran my webinar software company, Webinar Ninja, I found people coming to my webinars over and over. Some of them didn't buy, some of them attended three webinars, four winners, five webinars, seven webinars, and on the seventh webinar they bought. Some people are just like, makes sense. No brainer. I'm buying some people a little bit more hesitant and need more exposure to the information. And by offering a weekly webinar, you can allow them to learn more every week, ask questions, and really just feel comfortable. Comfortable with the purchase.
