A short YouTube monologue by Omar Zenhom arguing that customers care not about the seller but about how the seller solves their problem. The speaker stresses the need to articulate the one problem you solve and to deeply understand customers' pains so they perceive value and trust your solution.
Customers don't care about you. They care about how you solve their problem. This is something I learned the hard way. If you can't articulate the one problem you solve very, very well, they won't see the value in what you're offering. If you don't understand what they're going through, if you don't understand their pains, if you don't understand what they're enduring, they're not going to believe that you will have a solution for that pain.
