Omar Zenhom explains what actually converts customers. He argues trust and rapport matter, but scarcity and urgency are what push people to act. The tension between building genuine relationships and creating FOMO is where conversions happen.
Business is all about building trust, building rapport, and making sure that you always have your customers best interests in mind. But we have to remember that scarcity does work. So we do have to create scarcity to get them to make a decision. And this works because people hate missing out. It's all about urgency and reminding them that action is what they need to do right. Urgency and scarcity drives conversion.
