A short YouTube monologue by Omar Zenhom arguing that the fastest growth comes from focusing on product excellence rather than growth tactics: build a product that makes customers say “wow,” and growth becomes a side effect.
Most entrepreneurs spend 80% trying to grow. But the fastest growth, honestly, comes when you stop trying to grow and you start trying to be great. The fastest growing companies I've ever built or ever coached all have one thing in common. Their product made people say, wow. It stops customers in their track and makes them say, I need this. Growth is just a side effect of excellence.
