Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

The Real Definition of "Sales"

27 Apr 2026 · 1 min

Watch on YouTube

0:54

In this YouTube monologue, Omar Zenhom recounts a pivotal conversation with his father, a lifelong car salesman who consistently topped sales charts. After witnessing his dad close a deal, Omar asked how he convinces people to buy. His father invited him for coffee and shared a transformative definition: sales isn’t about forcing a purchase, but about helping people make decisions by acting as a consultant, educator, and information provider. Omar adopts this "golden rule"—to facilitate decisions rather than compel actions—and credits it for generating millions of dollars across multiple businesses. The talk emphasizes a consultative, value‑first mindset as the true essence of sales.

Chapters

my dad was in car sales for most of his adult life. He was the best salesman every single month. And the first thing he taught me was what sales really is. One day after I finished my shift, I saw my dad sell a car and I asked him, how do you get people to buy things? That's the definition I had of sales, getting people to buy things. And he told me, Omar, go down, get me a cup of coffee in the break room, get yourself a hot chocolate and come back and I want to have a talk with you. Then he gave me his definition of sales that changed everything for me. He said, my job is not to make anybody do anything. My job is to help people make a decision. My job is to be consultant, to teach them, to educate them, to give them the information they need so that they can— and I said— make a decision. This is the golden rule of sales. I've made millions and millions of dollars a year in multiple businesses in sales because of this mentality.