Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

The Secret Formula to Start & Run an Events Business for Charity

2 Feb 2026 · 0 min

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YouTube interview from 'The Secret Formula to Start & Run an Events Business for Charity' featuring Claire Baines (CEO, Hands Across the Water). The excerpt notes Claire has completed 22 bike rides and individually raised over $200,000 for the charity, and explains the organisation's storytelling strategy: avoiding 'sad faces', emphasizing hope and the education outcomes to engage supporters.

Questions this video answers

22 bike rides.

Over $200,000 (individually).

Claire Baines, CEO of Hands across the Water.
She has completed 22 bike rides for Hands and individually raised over $200,000 for the children who Hands supports. It's.
A really big part of our brand not to show sad faces. We've always been about hope, and we've always been about building brighter futures for our kids. When we're sharing stories, you've got to find a way to tug on those heartstrings because you do want people to support and to engage. And so for us, we find the stories of hope that come from a sad background, but we focus on the education they're getting.