Short instructional segment explaining why low-priced offers (e.g., $9–$27) are used not to maximize immediate profit but to qualify leads, build an email list, recoup advertising spend, and shift buyer psychology to increase likelihood of future purchases. The speaker emphasizes that even small purchases ('voting with their wallet') change buyer behavior and increase repeat-purchase potential.
What's the purpose of low price offers? Why do these offers work? Well, they help qualify leads, not maximize profits. You're not trying to build an empire off $27 products. You're trying to do a few things. You're trying to get buyers onto your email list, build trust. You want to recoup your ad spend that you spent to get this customer and you want to send them to higher priced core offers later. What I found is that low cost offers has proven to me that buyers behave differently. Even a $9 purchase changes the psychology. They voted with their wallet. Customer that has bought something that's low cost, they have high potential to buy again.
