Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

The Vast Majority of Podcasts Make $0

21 Sept 2026 · 1 min

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In this solo YouTube talk, Omar Zenhom explains that the overwhelming majority of podcasts never generate any revenue, emphasizing that this reality is rarely disclosed to newcomers. He argues that podcasting should be approached as a long‑term commitment, recommending at least a two‑year horizon before evaluating success. Zenhom stresses that the true value of a podcast lies not in immediate sponsorships but in the lasting impact it can have on a creator’s business and personal brand, with benefits that can extend a decade or more beyond the show’s active years.

Chapters

The vast majority of podcasts make $0 ever. Here's why. And it's the thing that nobody tells you before you start a podcast. Podcasting is a long-term play. If you're not willing to commit to podcasting for at least 2 years before you even judge whether it's working or not, it's not gonna work for you. Don't start the podcast. But if you are committed to starting a podcast, there is a way to win And that has nothing to do with getting sponsors. One of the biggest advantages of starting a podcast is that it's a long-term game. Long-term games give you long-term results. 10 years of podcasting, that impact is not going to disappear overnight, right? You're going to feel that impact is going to help you and your business and your brand well beyond that time.