Omar Zenhom warns that when business slows, working harder at the same failing tactics makes it worse. You need to change what you're doing, not just do more of it. Outcomes follow actions.
But here is what I know after 20 years of building businesses. The thing that most entrepreneurs do when things slow down in business actually makes everything worse. This is what makes it so difficult because the most intuitive thing to do is usually the wrong thing to do. I'm talking about putting in more hours, just working harder, doing more of the same thing that just isn't working. I understand why people do that because when you're scared, you just default to what you know. But I need to tell you something that I need to drill in your mind. Whatever results you are getting right now is directly related to the things you are doing. If you don't like that result, you gotta do something else.
