Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

There's Millions in Boring Businesses

15 Jun 2026 · 1 min

Watch on YouTube

0:48

In this YouTube segment, Omar Zenhom champions the often‑overlooked world of "boring" service businesses—such as moving companies, cleaning services, pest control, lawn care, and driveway car washing—as lucrative, recession‑resistant opportunities. He notes that these sectors rarely appear in trend reports or startup media, yet they generate substantial wealth, exemplified by guest David Royce, whose pest‑control company sold for roughly half a billion dollars. Omar highlights four core advantages of these businesses: they are recession‑resistant, generate recurring revenue, enjoy high demand, and have low barriers to entry. The overall message is that despite lacking glamour, these enterprises offer a reliable path to millionaire status.

Chapters

I am passionate about boring businesses because these businesses are not mentioned on trend reports. They never are featured on the startup blog. They'll never be the subject of an inspiring podcast episode except for ours because we love boring businesses. And no one talks about the millionaires that run these types of businesses. We had David Royce on who is in the pest control business and his business sold for half a billion dollars. Bugs. Okay. There is a lot of money in boring businesses, and I'll tell you why. I'm talking about moving companies, I'm talking about cleaning services, pest control, lawn care, in-drive-way car washing. These are not glamorous. They're not exciting. It's not something that people are going to be like, "Oh, wow, that's interesting." But let me tell you what they are. They're recession-resistant. They're recurring. They're high demand. They're low barrier to entry. They're all the amazing things that I love about a business.