A fitness coach explains why Instagram followers don't need to see their current body. Clients hire for results, not because the coach looks a certain way right now. Your profile is a brand, not a mirror.
My Instagram handle is andyritbody, and I have to joke with people, and it is just a work account, but I say, look, it's a brand, not a description. I am not ripped right now. I'm certainly not in as good shape as many of my clients. And that's okay. You know why? Because they're not buying me. They're buying what I can do for the client.
