Omar Zenhom argues most business books are shallow with outdated frameworks, but Robert Cialdini's Influence is different. Cialdini spent years studying philosophy to distill timeless rules about persuasion and decision-making that work across sales, marketing, and communication. The book functions as an operating system for understanding how people actually choose.
I don't think you should read most business books. They got catchy titles, they have 10-step frameworks, they have tactics that would work maybe in 2016, but they kinda stop working by the time you finish a chapter. But there are some books that can genuinely change how you think. Influence by Robert Cialdini. Influence is one of the OG books on persuasion, on communication, on how to work with other people. This falls under the umbrella of everything in business— sales, marketing, communication in general. Cialdini spent years studying the philosophy of persuasion and understanding how to influence people, and he distills it into this book. There are classic rules that if you follow them, you will succeed in business. All these things are taught in depth in this book. This book gives you an operating system of how human decision-making is done. And if you are aware of it, you can take advantage of how people just exist and how they work when it comes to making decisions.
