Omar Zenhom argues that chasing rapid, unchecked growth destroys businesses. Instead, he advocates for steady, intentional improvement applied each quarter or month. Century-old companies like Coca-Cola achieved longevity through modest, continuous gains, not occasional spikes.
Growing too fast can kill you just as quickly. The mistake most people make is chasing growth without a strategy. I like steady, intentional improvement over drastic improvement. Go on ChatGPT, go on any AI app you want to use, and do a little research on companies that are over 100 years old. Okay, companies have been around for a long time. Let's say, for example, like Coca-Cola. You're going to notice that it's not exponential growth You're going to find out it's small growth over time. And the reason why they're able to sustain themselves is because of that. Plenty of businesses boomed and grew exponentially in a short period of time and are gone now. They're ancient history. You don't need explosive growth. You need consistent growth. Small gains applied relentlessly every single quarter or every month will beat big swings every day of the week.
