Omar Zenhom explains why most visions fail: they sit in a drawer instead of guiding decisions. Before pursuing any new idea, ask if it moves your company toward the vision or away from it. That one question cuts through distraction and keeps everything aligned.
A vision that lives on a piece of paper stuck in a drawer is not a vision. It's a document, and it's something that you thought you had to do just so you can feel like you're a real business person. Every significant decision you make gets run through one question: does this move us towards our vision, or does it move us away from our vision? This is so important because as entrepreneurs, we have an ideas problem. We have new ideas all the time. I want to create a new product. I want to throw a new event. I want to do this. I want to do that. And How do you know which ones to do and which not to do? You have a vision. Does those activities help you reach your vision or is it a distraction? This question is magic. It's helping you understand what you should do and shouldn't do in your business.
